Atiawa Toa FM is one of New Zealand's premier Iwi radio stations. It's a department of Te Runanganui o Taranaki Whanui and this year celebrated its 16th birthday.

A fully commercial enterprise, it successfully competes in the Greater Wellington market, broadcasting to the Wellington region via 2 transmitters; one on the eastern hills of Lower Hutt and the other overlooking Porirua city.

Coverage

Atiawa Toa FM has two primary coverage areas:

The Hutt Valley to the north of Wellington City on 96.9MHz (Te Atiawa tribal area) and the Porirua/Kapiti Coast area on 94.9 MHz (the Ngati Toa tribal area).

Programme Format

The station runs an Urban Contemporary format (Soul, R&B, Reggae, Hip Hop) designed to appeal to the 15 - 44 audience (target). There is a mix of adult music and information.

From 4pm until 8pm the focus shifts to the younger demographic (15 - 24).

One third of the station's programme is in the Maori language broadcast from 12 noon until 4pm and 8pm to 12mn weekdays.

On Saturday mornings (8-10am) the station shifts into sports mode with a comprehensive sports show, including previews, reviews and in-depth interviews with sports people from around the region. Saturday afternoons (2-5pm) in the winter months features a sports roundup show dedicated to local Wellington sport.

Copyright 2010 Atiawa Toa FM